Better Call Better (Social) Media

I love Better Call Saul.  Great show.  But if there is one thing that infuriates me about AMC TV’s strategy is the complete disregard for international viewers on social media and on the web.  They will regularly advertise things like this on their official Better Call Saul Twitter:

You visit the AMC TV web site. You click on Watch Video. “Sorry, this video is not available in your location” (or some similar wording).

Let’s make something clear: the internet was designed to be an open platform. Yet old media deems that it can enforce regionalisation. I have heard all the excuses: licensing, marketing, rights, whatever. But as a viewer ( Better Call Saul is available in the UK via Netflix), I find it frustrating that the show’s owner (AMC TV) is not able to make available this content outside the US. There’s only one Better Call Saul Twitter account. It has an international following. There are, to my knowledge, no local/regional Twitter accounts relating to Better Call Saul. So you can’t tell me to simply follow the UK Better Call Saul Twitter feed – because there is no official UK Better Call Saul Twitter feed.

Another AMC TV show, The Walking Dead, *does* have local/regional Twitter feeds. But the UK one hasn’t been verified. D’OH! This makes is difficult to ascertain whether information coming from it is official or not.

I’m sick and tired of geoblocking promotional stuff for TV shows that we can get over here in the UK. And I’m stuck and tired of the excuses.

(On a separate note: having bought the first two seasons of HBO’s Silicon Valley on Blu-Ray, HBO appear to have chosen not to release the third season on the same format – only DVD. I have no idea what that’s about, but if HBO doesn’t pull its finger out in being consistent with it releases, I won’t be buying anything of their stuff again)