Breaking Bad Apple: Firmware update bricks my iPad Pro

I have a 9.7″ iPad Pro to go along with the 12.9″ model, because if you’re reading magazines, books or anything that requires holding the device more than 5 minutes, your arm will ache when using its bigger brother.

So you imagine how extremely hacked off I was when Apple rolled out a new firmware update for iOS last week which worked perfectly well against my iPhone and bigger iPad, but subsequently bricked the newest member of the team.

When I say bricked, it bricked it good.  It’s completely unusable at the moment. I can’t restore from backups, and I can’t restore from an earlier firmware (especially after Apple rolled out a new version of iTunes).  As such, and as I’ve been unwell, I’ve made an appointment to go to London after work tomorrow to get the iPad replaced (reports indicate that Apple are swapping out the units after their own restore processes have failed).

The thing about the restore process, BTW, is that it requires a Mac or PC.  So much for Apple advertising the iPad Pro range as replacement computers.  How can that be if you need a blasted PC to be able to restore firmware?!

Having invested heavily in Apple over the years (although one should say I should have invested in shares, not the gadgets), I am finding myself losing faith and trust in the company every time something bad happens.  And it’s been happening a lot of late (especially with Apple Music, which has been a massive disaster in my eyes).  Recent iOS and to a lesser extent, OS X, updates, have been bug ridden piles of nonsense which should never have seen public release.  I can’t imagine how much testing goes on, but clearly it’s not enough.

The only thing is that unless you’re actively reading tech news, you might not have known there was a problem with the 9.3.2 update for 9.7′ iPad Pros.  Apple sure as hell will email the hell out of you to try and buy their latest product – but if they subsequently remove firmware for a product you own (that’s in warranty) after they’ve discovered a problem – no matter the scope of the problem – forget it.  They rarely apologise for their muck-ups.

So now I’ve got to pay more money to take the train to London and get somebody to swap out the product.  It may well be a refurbished model at that.  Marvellous.

I’d like to go back to a Windows based PC and move to Android, but neither platform is able to do what I want it to do.  At least not completely.  And without cost.   I appreciate nothing’s perfect, but I expect much higher standards from Apple who go out their way to convince you they care about the customer.  This appears to no longer be true.  Apple need to step up to the plate, admit they’ve caused significant problems for customers (regardless of how small or big the problem is) and get it fixed – without cost to the customer.  It’s their ecosystem, their responsibility.