Yes, it’s true. Everything is subscription based now. And shaving is no exception.
Being fed up with having to remember to buy expensive Gillette blades and gel every few months (£15 for a pack of 4) or growing a terrible beard, I was bombarded by adverts from Harry’s, a US-based shaving company that’s now selling to the UK. It’s subscription-based in which you sign up for a trial for £3.95 which includes the razor, one blade and a small bottle of shaving gel, after which you can choose to receive either a set of 8 blades or 8 blades and some gel every 2-3 months. It’s cheaper than what I’d splash out on Gillette stuff, so I decided to give it a go.
Having received the trial kit (it arrived at my neighbours as it seemingly wouldn’t fit through the letterbox – so all future deliveries are being sent to work), I’ve got to say that the presentation is pretty good.

Having used it for a couple of days, I am hugely impressed with both the gel and blade – a very smooth shave and I find it doesn’t irritate my neck as often the more commercial blades do. So I’m keeping the subscription going to see how it fares in the long term.